HLBpharmaceutical's Premium Ghee Butter Shines on Home Shopping Channel
HLB Pharmaceuticals' (047920) exclusive distribution of premium ghee butter from New Zealand, 'MILKIO Gold', sold out within 20 minutes of its first home shopping broadcast.
The company announced that the MILKIO Gold ghee butter, featured on CJ ONSTYLE's 'Choi Hwajung Show', was completely sold out within 20 minutes of the broadcast's start. A total of 17,704 bottles, each containing a 500ml product in a set of three, were sold, generating approximately $41 million in revenue.
Ghee butter, or clarified butter, is a product derived from heating and refining regular butter, resulting in the removal of moisture and milk solids. It boasts a higher fat content and a richer taste and aroma compared to regular butter.
MILKIO Gold utilizes cream extracted from the milk of cows raised on New Zealand's lush pastures as its primary ingredient. HLB Pharmaceuticals directly imports the finished product, produced by the New Zealand dairy specialist MILKIO FOODS LIMITED, and exclusively supplies it to the domestic market.
HLBpharmaceutical, Home shopping 'Milkio gold' sold out…premium butter market strategy
HLBThe restrictions are Home shopping On the air 'Milkio gold'go sold out premium butter to the market successfully advanced. HLBpharmaceutical innovatory 'high aroma' The construction method is Milk cream heating·Concentrate and vacuum in state moisture by removing of butter flavor maximized.
differentiated Manufacturing Process Department as raw material premium market strategy
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Home shopping Sold out circulation channel enlargement plan
HLBThe restrictions are this time Home shopping Sold out successful the result based on Milkio of gold circulation channel to zoom in scheduled. premium in food for consumer demand increasing trend considering, raw materials and In the manufacturing process differentiated product Additionally By developing the market to attack It's a policy.
"first Home shopping On the air prepared quantity every It is sold, of consumers In ghee for high interest check number there was. from now on sale channel zoom in, consumer on demand fit various product Show off premium butter the market Lead the way I'm going out." - HLBpharmaceutical official
